Logotype for The Format, an American indie rock band, known for their catchy and eclectic sound blending various genres. Their sound is characterized by infectious melodies, vibrant instrumentation, and a strong sense of fun and spontaneity. Serious and weighty mixed with bright and unique. I wanted to bring a sense of practicality and reality (like with something as commonplace as paper) but imbue it with whimsy; genuine and approachable but "bright and unique" just like their music. 
If there was ever a concert I'd love to see, it's this one.
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