Logotype for The Format, an American indie rock band, known for their catchy and eclectic sound blending various genres. Their sound is characterized by infectious melodies, vibrant instrumentation, and a strong sense of fun and spontaneity. Serious and weighty mixed with bright and unique. I wanted to bring a sense of practicality and reality (like with something as commonplace as paper) but imbue it with whimsy; genuine and approachable but "bright and unique" just like their music.
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![](https://cdn.myportfolio.com/16ce920e-bdc9-4679-ae89-bee356635cab/f75eb6bc-965f-4112-a76a-2a313b993e0f_rw_1920.png?h=8c1b793f0d210b0232868bc666236abf)
If there was ever a concert I'd love to see, it's this one.
![](https://cdn.myportfolio.com/16ce920e-bdc9-4679-ae89-bee356635cab/878efcb8-2c6b-4593-89cb-5c75478d99bb_rw_1920.png?h=9f12121b3d323c46bc7715d1124c2c40)